We want to pass on our savings to our customers, so we've lowered the price of this item. However, since our price is now below the manufacturer's suggested retail price, we are restricted by the manufacturer from showing the price right away.
I hate the packaging, but love the tools. Once your hands heal after cutting the hell out of them you'll be happy with the tools. This is a pretty standard set us sizes and types so nothing special there, but they are color coded on top to you can quickly pick them out when they are in your tool bucket. They have a nice rubber handle that seems sturdy but only time will tell. So far I'm very happy with these.